This webinar offers valuable insights and strategies from a seasoned blogger who successfully balances blogging with a full-time job and family commitments. You'll learn about the benefits of starting a food or nutrition blog, effective content creation techniques, and the importance of Search Engine Optimization (SEO) to enhance your blog's visibility. Additionally, the program will cover ways to connect with your audience through social media and other engagement methods. Join us to gain practical tips and inspiration for integrating blogging into your professional practice
Speaker: Melissa Altman-Traub, MS, RDN, LDN
Melissa Altman-Traub is a college professor who also has a plant-based food blog (www.melissatraub.com). She loves helping people learn how to cook healthy plant-based recipes. She is involved with student success projects at her college and has held recent leadership positions with the Cultures of Gender and Age Member Interest Group and Nutrition Educators of Health Professionals Dietetic Practice Group. Melissa holds a B.S. in Nutrition from Pennsylvania State University, completed a dietetic internship at the University of Cincinnati Hospital and earned an M.S. in Health Education at Arcadia University. She enjoys traveling, reading, and volunteering at a cat shelter.
Objectives:
1. Explore the benefits of starting a food or nutrition blog.
2. Learn how to create blog posts and apply Search Engine Optimization (SEO) techniques.
3. Plan effective ways to connect with your audience via social media and other engagement methods.
Performance Indicators:
3.1.4. Uses a variety of media to deliver information.
9.5.2. Develops or modifies recipes, menus, and meals using sensory perception and other food components.
12.3.6. Demonstrates advanced communication, negotiation and leadership skills and flexibility with clients/patients, team and others.
CPEU: 1 (pending)
CPE Level: 2 (intermediate)
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